👏 fixxo is coming and why is it easier with an audience?
It has now been eight full months since I am trying to build stuff. A humbling and an amazing experience with an extreme learning curve. It shows, because I am now able to smart-ass more than 10 months ago.
I have previously explained how and why Finitary got paused. Afterwards I started to work with a chap named Patrik from Switzerland and supported him with his viveca idea. Which proved to be just a cool sounding idea.
Finitary took me six months to properly validate and we were done with viveca in a month.
We made a landing page with an amazing product for niche sports-events, targeting Swiss municipalities. Without writing a single line of code we were selling an image. The idea had only one major fault: viveca was ADDING more work to municipalities, and who wants to pay to have more work?
In the meantime I published lindyrecipe, which did not need validation; it's a hobby and of course I LOVE THE IDEA 🥰 , so go there and cook something great today on tomorrow... and you should totally LOVE THE IDEA TOO🥰! Hah.
Anyway, after viveca it became clear that I need a job, so I updated my CV and am starting to look around for Product Management roles. But. Doing stuff is fun, so we decided to just make a small part of Finitary a reality , so *drumroll* I present you fixxo. Click to read more and leave your email to get your fixed costs in order.
Compared to everything else, it really went fast. It took only three days to get to the landing page, and it is my favourite so far; it is just so simple.
We picked a name in 1h, using the trick of adding "try" to the domain. Nobody cares about how you are named, so 🤷🏻♂️
I drafted copy and picked a google font, which is now also our logo.
I sent the draft to 15 people and collected their feelings, because it is ... different.
We published the landing and started to collect the emails.
What do you think about the copy and the page?
We are now building a very basic solution, so you will be able to put in your numbers in and get a result before adding more things to it. Which brings me to another challenge: the audience.
Building an audience or "Do you want to be an influencer?"
as my good friend asked. Why am I even doing these things, like lindyrecipe or my yes/no kitchen stuff on Instagram? Partially it is an ego thing, wanting to be seen and relevant, get a reaction, show what do you do.
I also realised I enjoy building things. It's much easier to build anything with an audience. So I am actually back on Facebook, unbelievable, wtf.
For example, having 10.000 followers on Twitter would mean that everything, testing an idea, finding a job or an employee would be much easier and have a higher and better likelihood of success. Mathematics are simple: likes/retweets mean exposure and this can add tens or hundreds of people to your waiting list or similar.
And building an audience is f****** hard - the same way as it is hard to start and continuously do anything: reading, yoga, any sports. It takes persistence and discipline.
I know that I annoy some people with my kitchen/lindyrecipe, and I also annoy myself sometimes because I feel like a spammer.
Yet, this is the price you need to pay if you want to grow something somewhere: for example, I would like to get to 1000 visitors per month to lindyrecipe. I need to annoy (=promote) to achieve that, but at end: who cares? Just another Instagram story or a tweet. Move on.
It will never ever happen that you will do something, publish and bam, success. Never ever. It takes consistent work, same way as you will not be able to do 8x12 pushups if you never did them. So obvious, huh?
Do you need an audience? Then start building it today.
You should totally become a part of my audience, by subscribing here or on Twitter or Instagram or lindyrecipe on Facebook. We have it all and do a lot for likes, my goodness me. 😇💅